Published by Argonautica on 10 Aug 2007
The Psychology of Sub-prime Mortgages
There’s an interesting post over at The Frontal Cortex on the Psychology of Sub-prime Mortgages. It discusses scientific studies showing that people tend to choose sub-prime mortgages, even at awful rates, because the emotional reward center in the brain overvalues the short term benefits:
The best evidence for this idea comes from the lab of Jonathan Cohen. Cohen’s clever experiment went like this: he stuck people in an fMRI machine and made them decide between a small Amazon gift certificate that they could have right away, or a larger gift certificate that they’d receive in 2 to 4 weeks. Contrary to rational models of decision-making, the two options activated very different neural systems. When subjects contemplated gift certificates in the distant future, brain areas associated with rational planning (the Promethean circuits of the prefrontal cortex) were more active. These cortical regions urge us to be patient, to wait a few extra weeks for the bigger gift certificate.
On the other hand, when subjects started thinking about getting a gift certificate right away, brain areas associated with emotion - like the midbrain dopamine system and NAcc - were turned on. These are the cells that tell us to take out a mortgage we can’t afford, or run up credit card debt when we should be saving for retirement. They are our impulsive pleasure seekers, the hedonists inside our head.
The implications are far reaching, because similar behavior is seen in the difficulty people have in saving money. This seems to be an explanation for something the frugal community has always known, that it is tempting to spend money because the intellectually sensible choice offers a different sense of reward. More importantly, I think it stresses the importance of psychological and behavioral approaches to saving and debt elimination, such as Dave Ramsey’s debt snowball over a purely number-crunching view, such as paying down the debt with the highest rate first.
Maybe this will get me moving to do that debt snowball post I’ve been putting off.
